Fixed-Scope Sprint

Lead Tracking Fix

Know exactly where your leads come from. A fixed-scope GA4 + GTM setup to track calls and form submissions reliably.

Book a 15-Minute Tracking Check Email Me About Lead Tracking

Common Problems This Fixes

📉

Ads running but conversions aren't being measured

🔄

Multiple plugins firing duplicate events

📱

No tracking on click-to-call phone links

📝

Forms submit but GA4 shows nothing

❓

No clean definition of what counts as a "lead"

🔌

Broken or outdated Universal Analytics still running

Ideal For

  • Businesses spending money on Google Ads or Meta Ads
  • Service businesses that rely on phone calls and form fills
  • Agencies that need clean reporting for clients
  • Anyone who wants phone calls + form leads counted properly
  • Marketing teams tired of "we think it's working" reporting
  • Sites with multiple forms (contact, quote request, etc.)
  • Businesses preparing to scale paid advertising
  • SEO-focused businesses wanting to measure organic conversions

What You Get

  • 1
    GA4 Property Review or Setup Clean configuration with proper data streams and event settings
  • 2
    GTM Container Review or Setup Organized, documented container with proper triggers and tags
  • 3
    Up to 2 Form Types Tracked Contact form + one other (quote request, newsletter, etc.)
  • 4
    Click-to-Call Tracking Phone number clicks tracked as conversion events
  • 5
    Verification + Documentation Events tested, screenshots of working setup, and simple reporting guidance

How It Works

1

Quick Call

15-minute call to identify what you need tracked and get access to your accounts.

2

Audit + Plan

I review your current setup, identify issues, and plan the implementation.

3

Implementation

GTM container configured, GA4 events set up, tracking tested on your live site.

4

Delivery

Documentation delivered with screenshots and a quick guide on what to look at weekly.

What's Included (and What's Not)

Included in the Sprint

  • One website, one GA4 property
  • GTM container setup or cleanup
  • Up to 2 form types tracked
  • Click-to-call phone tracking
  • Basic event naming and organization
  • Testing and verification
  • Simple reporting guidance

Not Included

  • Server-side tagging
  • Ecommerce tracking
  • Complex multi-domain setups
  • CRM integrations (HubSpot, Salesforce, etc.)
  • Third-party call tracking platforms
  • Google Ads campaign setup
  • Ongoing reporting or analytics management

Clear, Fixed Pricing

$800 Flat rate. Fixed scope. Fast turnaround. No hourly billing. No scope creep. No surprises.
Book a 15-Minute Tracking Check

What Clients Say

[TESTIMONIAL: Sprint-specific tracking quote here. Example: "We finally know which ads are actually driving leads. William set up tracking in a few days that our agency couldn't figure out in months."]

👤

[Client Name]

[Title, Company]

[TESTIMONIAL: Sprint-specific quote about clarity. Example: "Now I can tell my boss exactly how many leads came from our Google Ads spend. Worth every penny."]

👤

[Client Name]

[Title, Company]

Why Work With Me

I've been setting up analytics and tracking for WordPress sites for years. I understand both the marketing side (what you need to measure) and the technical side (how to make it work reliably).

🎯

Marketing + Technical

I understand what marketers need to see and how to build tracking that actually delivers those insights reliably.

🔧

WordPress Native

I know how WordPress forms, plugins, and themes work. That means faster implementation and fewer edge cases.

📋

Documentation Included

You'll understand what was set up and how to use it. No mystery black box—just clear, maintainable tracking.

Frequently Asked Questions

Do I need Google Tag Manager?

GTM makes tracking much easier to manage and update without touching your site code. If you don't have it yet, I'll set it up as part of the sprint. If you already have it, I'll work within your existing container.

Can you connect this to Google Ads?

Yes. The sprint includes verifying that your conversion events fire correctly and can be imported into Google Ads. I'll document the event names so you or your ads manager can set up conversion tracking.

What if I use Gravity Forms, Contact Form 7, or WPForms?

I work with all major WordPress form plugins. The approach varies slightly by plugin, but the end result is the same: reliable form submission tracking in GA4.

How long until I can see data?

Events will start firing immediately after implementation. You'll see data in GA4's real-time reports right away. Historical reporting builds over 24-48 hours as GA4 processes the data.

What access do you need?

WordPress admin access, Google Analytics property access (Editor or Admin level), and Google Tag Manager container access if you have one. I'll walk you through exactly what to share on our call.

What if my tracking is already partially set up?

No problem. I'll audit what exists, clean up any duplicate or broken tracking, and fill in the gaps. Many sites have tracking that's "sort of" working but firing inconsistently.

Will this slow down my site?

GTM and GA4 are lightweight when configured correctly. I'll make sure the implementation is clean and doesn't add unnecessary page weight. Proper setup actually reduces overhead compared to multiple tracking plugins.

Next Steps

1
Book a quick call
2
I confirm fit and scope
3
You get a start date
4
Sprint delivered + documented

If we're not a fit after the 15-minute call, I'll point you to the right next step.

Want This Handled This Week?

Flat-rate $800 sprint. Clear scope. Fast turnaround.

Stop wondering where your leads come from. Get tracking that actually works and data you can trust.

Book a 15-Minute Tracking Check