WordPress development for small business, nonprofits, and higher ed. Based in Roanoke, Virginia.
Your website should be earning its keep. I build the ones that do.
I'm a WordPress developer. My job is a website that brings in customers, makes sure every payment lands, and takes busywork off the people running the business. You work with me directly, from the first call to the day it launches and long after.
Featured case study
Superior Bands
Superior Bands: Checkout From 13 Seconds to One
An industrial supplier’s online store went from up to 13 seconds per checkout page to about one, opened up to keyboard and screen reader buyers, and was locked down after more than a year without a firewall.
Read the case study →Featured case study
Tyris Homes
Tyris Homes: A Builder’s Website That Brings In Real Projects
A New River Valley custom home builder’s redesigned site brought in six detailed project inquiries in its first six weeks, most from buyers who already own land.
Read the case study →Featured case study
Roanoke Outside Foundation
GO Outside Festival: A Vendor System the Staff Run Themselves
Roanoke’s three-day outdoor festival takes vendor applications, payments, insurance certificates, and approvals in one system its staff run themselves, and card fees no longer come out of the festival’s share.
Read the case study →Featured case study
The Roanoke Assembly
The Roanoke Assembly: Dues That Land and a Member List That Adds Up
A private membership organization founded in 1928 now collects dues online, can see every member it has, and stopped quietly absorbing payment fees.
Read the case study →Featured case study
Roanoke Regional Partnership
Get2KnowNoke: An Ambassador Program That Runs on One Portal
The Roanoke region’s Talent Ambassador program traded a JotForm for a portal that takes applications, promotes approved applicants in one click, and gives ambassadors a private place to plan together.
Read the case study →Featured case study
Across the Way Productions
FloydFest: A New Festival Website Every Year, Launched on Cue
Virginia’s FloydFest gets a new website for every festival year, built alongside the live one and switched on the day the producers reveal the next festival, with the season’s email campaigns built in the same place.
Read the case study →Featured case study
Virginia Association for Biological Farming
VABF: A Farming Nonprofit’s Resources and Farm Directory, Easy to Find
A Virginia farming nonprofit’s new site puts 359 resources and a statewide farm directory a filter away, passes automated WCAG 2.2 AA testing with zero violations, and runs its farm map with no license fees.
Read the case study →Featured case study
New Horizons Healthcare
New Horizons Healthcare: Helping Every Patient Find the Right Door
A Roanoke community health center relaunched in its 25th year with a site that sends new patients, current patients, referrers, and supporters each to the right place, and that its staff can build pages on themselves.
Read the case study →- 25+Years building for the web
- 40+Sites under active management
- 13s → 1sSuperior Bands checkout time, before and after
- 6Real project inquiries for Tyris Homes in the first six weeks after relaunch
What your website should do for you.
All services →-
01
More calls and inquiries
Simple Sites. A fast, low-maintenance site built to turn visitors into customers, without a big build.
-
02
A site your team can run
WordPress builds. Your staff update pages, events, and listings themselves, without calling a developer.
-
03
Stay open for business
Security and incident response. Hacked sites cleaned, the way in found and closed, so it does not happen twice.
-
04
Customers who find you first
SEO and AEO. Show up where people look, in Google and in the AI answers that are starting to replace it.
-
05
Invoices that get paid
Email deliverability. Invoices, quotes, and form replies that land in the inbox instead of spam.
-
06
Hours back every week
Custom development and automation. Dues, applications, approvals, and payments that run themselves, with AI where it earns its place.
Selected work.
All case studies →-
Superior Bands
Superior Bands: Checkout From 13 Seconds to One
An industrial supplier’s online store went from up to 13 seconds per checkout page to about one, opened up to keyboard and screen reader buyers, and was locked down after more than a year without a firewall.
13s → 1s Cart and checkout load time
-
Tyris Homes
Tyris Homes: A Builder’s Website That Brings In Real Projects
A New River Valley custom home builder’s redesigned site brought in six detailed project inquiries in its first six weeks, most from buyers who already own land.
6 Real project inquiries in the first six weeks
-
Roanoke Outside Foundation
GO Outside Festival: A Vendor System the Staff Run Themselves
Roanoke’s three-day outdoor festival takes vendor applications, payments, insurance certificates, and approvals in one system its staff run themselves, and card fees no longer come out of the festival’s share.
3 Vendor tracks: food, exhibitor, and sponsor
-
The Roanoke Assembly
The Roanoke Assembly: Dues That Land and a Member List That Adds Up
A private membership organization founded in 1928 now collects dues online, can see every member it has, and stopped quietly absorbing payment fees.
39 Members found who were missing from every list and export
-
Roanoke Regional Partnership
Get2KnowNoke: An Ambassador Program That Runs on One Portal
The Roanoke region’s Talent Ambassador program traded a JotForm for a portal that takes applications, promotes approved applicants in one click, and gives ambassadors a private place to plan together.
1 click To turn an approved applicant into a published ambassador
-
Across the Way Productions
FloydFest: A New Festival Website Every Year, Launched on Cue
Virginia’s FloydFest gets a new website for every festival year, built alongside the live one and switched on the day the producers reveal the next festival, with the season’s email campaigns built in the same place.
4 Festival years, 2024 to 2027, each with its own site design
-
Virginia Association for Biological Farming
VABF: A Farming Nonprofit’s Resources and Farm Directory, Easy to Find
A Virginia farming nonprofit’s new site puts 359 resources and a statewide farm directory a filter away, passes automated WCAG 2.2 AA testing with zero violations, and runs its farm map with no license fees.
359 Resources in a hub that filters as you choose
-
New Horizons Healthcare
New Horizons Healthcare: Helping Every Patient Find the Right Door
A Roanoke community health center relaunched in its 25th year with a site that sends new patients, current patients, referrers, and supporters each to the right place, and that its staff can build pages on themselves.
4 Front doors: new patients, current patients, referrers, and supporters
-
Roanoke Regional Partnership
Roanoke Regional Partnership: A Cost of Living Calculator That Gets the Answer Right
The region’s economic development partnership replaced a third-party embed with its own cost of living calculator, now running on two of its sites, and fixed an error that was matching Virginia cities to Louisiana and Texas.
2 Sites running one calculator: roanoke.org and Get2KnowNoke
How engagements run.
Read the process →-
01
Discovery
Audit, interviews, written brief.
-
02
Strategy
Scope, architecture, timeline.
-
03
Delivery
Sprints, weekly demos, written changelog.
-
04
Growth
Maintenance, performance, discoverability.
What clients say.
-
It's not every day that you find someone that's easy to work with, can solve complex code or design problems, and always delivers on time. William Alexander fits that bill.
-
William has a rare combination of talents in that he can handle the coding and nuts-and-bolts work of web development, but also has a great eye for design. Best of all, he communicates well, completes projects on time, is organized, and is honest.
-
William is both professional and easy to work with. He meets deadlines and delivers beyond expectations. His redesign of our website has brought renewed interest and increased traffic to our brewery.
Writing.
All writing →Notes from the practice on web craft, AI, and higher ed.
-
Event Websites: Higher Ed Best Practices
Universities host countless events—conferences, lectures, orientations, homecoming. Each needs web presence that drives attendance and provides essential information. Here's how to create event websites that work.
-
AI Automation Workflows for Business
AI becomes truly powerful when integrated into automated workflows—not just answering questions, but taking action. Here's how to build AI-powered automations that save time and reduce manual work.
-
Competitive Website Analysis
Your competitors' websites reveal their strategies, priorities, and positioning. Systematic competitive analysis helps you identify opportunities, avoid mistakes, and differentiate effectively. Here's how to analyze competitor websites strategically.