William Alexander

Senior Web Developer

25 years of proven experience spanning business and higher education. I help agencies, businesses, and educational institutions transform their web presence into strategic assets that drive engagement, enrollment, and revenue growth.

William Alexander - Senior WordPress Developer

Expert WordPress Solutions for Business & Higher Education

Organizations across business and higher education aren't maximizing their web potential. I bridge this gap through strategic development and sector-focused consulting.

🌐

WordPress Theme Development for Agencies

Add an expert WordPress developer to your team without additional personnel. 25+ years of experience with pixel-perfect custom theme development from supplied designs.

  • Advanced WordPress expertise (HTML/CSS/JS/PHP)
  • Multisite development and complex customizations
  • Reliable remote collaboration
  • Obsessive time and task management
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Small Business Web Consulting

Transform your website from an expense into a measurable business investment. Strategic web consulting that focuses on ROI, not just pretty designs.

  • Business-focused web strategy development
  • Digital marketing consulting and implementation
  • Performance optimization and SEO
  • Measurable results and ongoing optimization
☁️

Cloud Infrastructure & AI Integration

Cutting-edge cloud solutions and AI-powered enhancements that give your business a competitive advantage in the digital landscape.

  • AWS implementation and optimization
  • AI-powered content generation and automation
  • Performance optimization and scalability
  • Modern development practices and security
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Higher Education Web Solutions

20+ years of web design and development experience serving colleges and universities. Expert WordPress solutions tailored to the unique needs of educational institutions.

  • Custom WordPress themes for academic websites
  • Responsive design for diverse campus audiences
  • Accessibility compliance (WCAG, Section 508)
  • Complex site architecture and navigation systems

Featured Client Work

Real projects for real businesses with measurable results

Parkway Brewing Company Website

Parkway Brewing Company

Custom WordPress theme for Salem, Virginia craft brewery. Increased traffic and strengthened brand recognition.

WordPress Custom Theme Responsive Design
Sweet Briar College Website

Sweet Briar College

Custom multisite WordPress theme for educational institution with complex organizational structure.

WordPress Multisite Educational Custom Development
Commonwealth Crossing Website

Commonwealth Crossing

Pixel-perfect WordPress theme development for local Roanoke agency, built from supplied designs.

Agency Partnership Pixel Perfect WordPress

What Clients Say

Perfect 5-star rating across all client testimonials

"William has a rare combination of talents in that he can handle the coding and 'nuts & bolts' work of web-development, but also has a great eye for design. Best of all, he communicates well, completes projects on time, is organized, and is honest."

Brent Cochran

Chief Executive Officer, Cityspace LLC

★★★★★

"It's not every day that you find someone that's easy to work with, can solve complex code or design problems, and always delivers on time. William Alexander fits that bill."

Carrie Cousins

Director of Communications, Roanoke Regional Partnership

★★★★★

"William is both professional and easy to work with. He meets deadlines and delivers beyond expectations. His redesign of our website has brought renewed interest in and increased traffic to our brewery."

Lezlie Snyder

Creative Director, Parkway Brewing Company

★★★★★

25+ Years of Proven Excellence

From traditional graphic design to cutting-edge cloud infrastructure and AI integration, I've evolved with technology while serving both business and higher education sectors. My dual focus brings unique perspective to every project.

Current Role

Senior Web Developer
Wake Forest University

Education

Master of Arts in Liberal Studies
Hollins University

Currently pursuing MS in IT - Web Design
Southern New Hampshire University

Certifications

Certified Codeable.io Expert Developer
WordPress Specialist

Core Expertise

WordPress Development

  • Custom Theme Development
  • Plugin Development
  • Multisite Implementation
  • Performance Optimization

Business Strategy

  • Digital Marketing Consulting
  • ROI-Focused Solutions
  • Analytics & Data Studio
  • Conversion Optimization

Cloud & AI

  • AWS Implementation
  • AI Integration
  • Performance Optimization
  • Security & Automation

Higher Education

  • Academic Website Design & Development
  • University WordPress Theme Creation
  • Campus Web Architecture & Navigation
  • Educational Accessibility Standards

WordPress Maintenance & Hosting

Stop worrying about security, updates, and backups. Focus on your business while I handle your WordPress site's technical needs.

Basic web hosting leaves you vulnerable to security threats, performance issues, and time-consuming maintenance tasks. Your website should be a business asset, not a constant source of stress.

🛡️

Basic Managed WordPress

$300/year

Professional WordPress hosting with built-in security, performance optimization, and expert support. Perfect for businesses who want reliable hosting without the headaches.

  • Built-in security protection against hackers and bots
  • WordPress-optimized performance with caching & CDN
  • Daily automated backups for 30 days
  • Private staging environment for safe testing
  • Direct expert support (I handle hosting issues for you)

Ready to stop worrying about your WordPress site?

Ready to Discuss Your Project?

Let's explore how we can transform your website into a strategic asset that drives growth, whether for business or higher education

Current Status: Schedule typically booked 4-6 weeks in advance. Existing client maintenance needs take priority over new projects.

Location

Roanoke, Virginia

Available for remote collaboration worldwide

Please include project details and timeline in your initial message