Wake Forest University
Senior Web Developer for top-30 national university. Leading development of WordPress themes, custom applications, and web infrastructure.
AI & Digital Development Consultant
25 years of web development experience spanning business and higher education. I help agencies, businesses, and educational institutions transform their web presence into strategic assets that drive engagement, enrollment, and revenue growth.
Organizations across business and higher education aren't maximizing their web potential. I bridge this gap through strategic development and sector-focused consulting.
Add an expert developer to your team without additional personnel. 25+ years of experience with pixel-perfect development from supplied designs—WordPress, static sites, or web apps.
Transform your website from an expense into a measurable business investment. Strategic web consulting that focuses on ROI, not just pretty designs.
Cutting-edge cloud solutions and AI-powered enhancements that give your business a competitive advantage in the digital landscape.
20+ years of web design and development experience serving colleges and universities. Expert WordPress solutions tailored to the unique needs of educational institutions.
Real projects for real businesses with measurable results
Senior Web Developer for top-30 national university. Leading development of WordPress themes, custom applications, and web infrastructure.
Event website and vendor management system for regional Pokémon GO festival. Custom vendor dashboard with payment integration.
Local franchise website for STEM education center. Clean design focused on parent engagement and program discovery.
"William has a rare combination of talents in that he can handle the coding and 'nuts & bolts' work of web-development, but also has a great eye for design. Best of all, he communicates well, completes projects on time, is organized, and is honest."
"It's not every day that you find someone that's easy to work with, can solve complex code or design problems, and always delivers on time. William Alexander fits that bill."
"William is both professional and easy to work with. He meets deadlines and delivers beyond expectations. His redesign of our website has brought renewed interest and increased traffic to our brewery."
Practical AI integration that delivers real business value—not hype.
While others are still figuring out AI, I've been building with it daily for over two years. From AI-assisted content workflows to intelligent automation, I help businesses leverage these tools effectively without the buzzword bingo.
AI-powered systems that handle repetitive tasks, generate draft content, and streamline operations.
Smart search, personalized recommendations, and conversational interfaces that improve engagement.
AI-augmented development practices that deliver projects faster without sacrificing quality.
Curious how AI could work for your business? .
Stop worrying about security, updates, and backups. Focus on your business while I handle your WordPress site's technical needs.
Basic web hosting leaves you vulnerable to security threats, performance issues, and time-consuming maintenance tasks. Your website should be a business asset, not a constant source of stress.
Professional WordPress hosting with built-in security, performance optimization, and expert support.
Complete WordPress peace of mind. Everything in Basic plus monthly maintenance, updates, and website changes.
Ready to stop worrying about your WordPress site?
Rewinderator
Fret Voyage
Double Dog Dare
Still River Rising
Slope Status
Rewinderator
Fret Voyage
Double Dog Dare
Still River Rising
Slope Status
Practical perspectives on web development, AI, and digital strategy
University student portals are often frustrating labyrinths of poor UX. After years of working with higher ed web systems, here are the most common problems and practical solutions for creating portals students actually want to use.
The WordPress block editor has come a long way since its rocky 2018 launch. Here's an honest assessment of where Gutenberg stands in 2026, what it does well, and where it still falls short.
What should higher education institutions focus on for their web presence in 2026? Based on a decade of working with universities, here are the trends and priorities that will shape college websites this year.
Have a project in mind? Let's discuss whether we're a good fit.
Available for remote collaboration worldwide.