Web design, WordPress development, and digital strategy, small business and higher ed, based in Roanoke, Virginia.
Websites that work, built by the person you talk to.
Twenty-five years building for the web, and forty sites under active management. Fast and inexpensive to run, findable in Google and in the AI answer engines, with email that actually reaches the inbox.
Featured case study
Wake Forest University
Wake Forest University
Senior backend support for a top-30 university's WordPress multisite serving millions of annual visitors.
Read the case study →- 25+Years building for the web
- 40+Sites under active management
- 100%Principal-led engagements
- 2+ yrsShipping AI features in production
Ways we work together.
All services →-
01
Simple Sites
Fast, secure, low-maintenance. For businesses whose site is a marketing surface.
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02
WordPress builds
When CMS flexibility, complex content, or existing infrastructure makes WordPress the right call.
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03
Security & incident response
Hacked site? Find out what was injected and how it got in, then make sure it does not happen twice.
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04
SEO & AEO
Stay findable in traditional search and AI answer engines as discovery itself changes.
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05
Email deliverability
Invoices in spam, forms that never arrive, a domain someone else is sending as. SPF, DKIM, and DMARC put right.
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Strategy & custom development
Bigger-picture engagements for owners thinking through their entire digital presence, including AI where it earns its place.
Selected work.
All case studies →-
Jack Devine's Snax Skool
Jack Devine’s Snax Skool: A Bespoke Teaching Platform with an AI Lesson Engine
A bespoke, members-only teaching platform for a 45-year Grateful Dead guitarist, with an AI pipeline that turns lesson videos into structured study guides, passwordless sign-in, and per-course access control.
300+ Lessons rebuilt as study pages
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Higher Education Practice
Higher Education: Two Decades, Six Institutions, Both Sides of the Org Chart
Twenty years of higher-ed web work across faculty, staff, and consulting roles at six institutions, from community college to R1.
20+ Years across higher education
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Parkway Brewing Company
Parkway Brewing Company: A custom WordPress site that’s run for a decade
A custom WordPress build that has served a growing Virginia brewery for over a decade, scaling from local taproom to multi-state distribution without a redesign.
10+ Years live without a redesign
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Across the Way Productions
Across the Way Productions: 13-Year Partnership
13-year partnership across print, digital, and web for FloydFest and The Exchange.
13 yrs Continuous client relationship
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Roanoke Go Fest
Roanoke Go Fest: Event Management Platform
Custom WordPress event platform with vendor self-service, payments, and live schedule management.
Multi-day Schedule + vendor ops on one stack
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StemTree Education
StemTree Education: Franchise Network Platform
WordPress multisite franchise network with custom dashboards that cut new-location setup from days to minutes.
Days to minutes Cut new-location onboarding time
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Roanoke Regional Partnership
Roanoke Regional Partnership: 2025 Annual Report
Interactive annual report that turned dry economic data into a tool for investor recruitment.
Annual Reusable architecture for future cycles
How engagements run.
Read the process →-
01
Discovery
Audit, interviews, written brief.
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02
Strategy
Scope, architecture, timeline.
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03
Delivery
Sprints, weekly demos, written changelog.
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04
Growth
Maintenance, performance, discoverability.
What clients say.
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It's not every day that you find someone that's easy to work with, can solve complex code or design problems, and always delivers on time. William Alexander fits that bill.
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William has a rare combination of talents in that he can handle the coding and nuts-and-bolts work of web development, but also has a great eye for design. Best of all, he communicates well, completes projects on time, is organized, and is honest.
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William is both professional and easy to work with. He meets deadlines and delivers beyond expectations. His redesign of our website has brought renewed interest and increased traffic to our brewery.
Writing.
All writing →Notes from the practice on web craft, AI, and higher ed.
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Competitive Website Analysis
Your competitors' websites reveal their strategies, priorities, and positioning. Systematic competitive analysis helps you identify opportunities, avoid mistakes, and differentiate effectively. Here's how to analyze competitor websites strategically.
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WordPress Custom Post Types and Taxonomies
WordPress's built-in posts and pages don't fit every content type. Custom post types and taxonomies let you create structured content—events, products, team members, testimonials—with dedicated organization. Here's how to use them effectively.
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University Website Crisis Communication
During campus emergencies, your website becomes critical infrastructure. Weather events, security incidents, health emergencies—the web team suddenly becomes essential to institutional communication. Here's how to prepare.