Services

Ways we work together.

Most engagements start with a website. The rest of this list is what keeps that website working: getting found, getting your email delivered, and keeping the whole thing maintained. Pricing is always "contact for quote", every engagement is shaped to the business behind it.

01

Simple Sites

Fast, secure, and low-maintenance sites for businesses that want a credible web presence without the overhead.

Who it is for
Small businesses, professional practices, and organizations whose site is a marketing surface, not a product.
Who it is not for
Teams that need a CMS for non-technical contributors to ship dozens of posts a month, or who want gated content, ecommerce, or membership.

What is included

  • Statically generated under the hood, this site is built this way.
  • Editorial design system, accessible by default, AA-compliant.
  • Forms, analytics, and tracking wired up cleanly.
  • Hosting setup with edge caching; pennies-per-month operating cost.
  • Up to two rounds of structured revision after the initial build.

Sample deliverables. 4–8 page launch-ready site, source repo, deploy pipeline, written handover.

02

WordPress builds & maintenance

WordPress when WordPress is the right answer, content-heavy sites, complex editorial workflows, multisite, or existing infrastructure that should not be thrown away.

Who it is for
Higher-ed teams, agencies, and businesses with editorial or operational complexity that benefits from a real CMS.
Who it is not for
Brochure sites that would be better served by Simple Sites.

What is included

  • Custom theme builds and structured content modeling.
  • Plugin development for workflows that off-the-shelf does not solve.
  • Multisite architecture, including franchise and higher-ed network patterns.
  • Performance optimization and accessibility audits.
  • Maintenance retainers for ongoing security, dependency updates, and feature work.

Sample deliverables. Custom theme/plugins, multisite configuration, deployment runbooks, and an ongoing support agreement.

03

SEO / AEO / discoverability

Optimizing for both traditional search and AI answer engines (ChatGPT, Perplexity, Google AI Overviews) so your business stays findable as discovery itself shifts.

Who it is for
Businesses watching organic traffic flatten or decline as AI overviews eat the click-through, and who need a strategy that works across both worlds.
Who it is not for
Anyone who needs results next week. This is structured content, schema, and substance, and it compounds over months rather than days.

What is included

  • AEO audit: how AI engines currently surface (or miss) your business.
  • Structured data and schema work so AI engines can cite you correctly.
  • Content engineering, questions, answers, and topical authority that both Google and LLMs reward.
  • Traditional SEO fundamentals where they still move the needle.
  • Tracking and citation monitoring across ChatGPT, Perplexity, and Google AI Overviews.

Sample deliverables. AEO audit report, schema and structured-data implementation, content roadmap, and a citation tracking dashboard.

04

Email deliverability

Your invoices land in spam. Your contact form stopped reaching you. Someone else is sending mail as your domain. This is the tier that fixes it, and proves it stayed fixed.

Who it is for
Any business whose email matters, which is all of them. Especially practices sending invoices, appointment reminders, or newsletters, and anyone who has moved hosts, changed email providers, or added a sending tool lately.
Who it is not for
Bulk cold-outreach senders looking to improve inbox rates on lists they did not earn.

What is included

  • Full authentication audit: SPF, DKIM, and DMARC, with the actual records quoted back to you.
  • Placement and reputation analysis, including blocklist status and bounce-header review.
  • A remediation spec precise enough for your IT or host to apply without a follow-up call, or I apply it myself if I hold the DNS.
  • Safe path to DMARC enforcement, so legitimate mail keeps arriving as the policy tightens.
  • Ongoing DMARC monitoring, with reports read by a human and only real problems escalated.

Sample deliverables. Deliverability health check, DNS remediation spec, and an enforcement plan with an ongoing monitoring option.

05

Strategy, consulting & custom development

Bigger-picture engagements for owners and leadership thinking through their entire digital presence, often the front end of a larger build, plus the custom work that does not fit a template, including AI where it earns its place.

Who it is for
Business owners and execs who need a senior partner to help them understand what they have, what they need, and how to sequence the work.
Who it is not for
Teams that already know exactly what they need built, go straight to one of the build tiers.

What is included

  • Stakeholder interviews, technical and content audit, competitive read.
  • Roadmap with sequencing, dependencies, and rough effort.
  • Vendor and platform recommendations, with the why behind each.
  • Custom development for workflows off-the-shelf software does not solve.
  • AI where it changes the economics of a real process, built and cost-modeled before you commit, not bolted on.
  • Optional ongoing fractional advisory after the initial engagement.

Sample deliverables. Written strategy document with prioritized roadmap, vendor recommendations, and a follow-up cadence if you want continued advisory.

Ongoing care

WordPress maintenance & hosting

Stop worrying about security, updates, and backups. Two flat-rate plans for sites that are already live, plus a custom retainer for everything else.

Basic Managed WordPress

$300/ year

Professional WordPress hosting with built-in security, performance optimization, and expert support.

  • Built-in security handled by the hosting company
  • Optimized performance with caching and a free CDN
  • Daily automated backups (30-day retention)
  • Expert technical support, handled directly with the host
  • Easy-to-use private staging environment
Get started →

Custom Maintenance

Quotetailored retainer

For higher-ed multisite, complex WordPress installs, or businesses that need senior-led support beyond a fixed plan.

  • Multisite operations & governance
  • Custom plugin maintenance
  • Defined SLAs & on-call coverage
  • Quarterly roadmap planning
Discuss a retainer →