Selected work
Sites and tools built to do real work: recruit students, close investors, run franchises, hold up under launch traffic.
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williamalexander.co
williamalexander.co: A Practitioner’s Site, Designed and Built in the Open
A from-scratch WordPress redesign of my own practice site, built end-to-end as a working demonstration of the way I now build for clients.
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Higher Education Practice
Higher Education: Two Decades, Six Institutions, Both Sides of the Org Chart
Twenty years of higher-ed web work across faculty, staff, and consulting roles at six institutions, from community college to R1.
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Parkway Brewing Company
Parkway Brewing Company: A custom WordPress site that’s run for a decade
A custom WordPress build that has served a growing Virginia brewery for over a decade, scaling from local taproom to multi-state distribution without a redesign.
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Across the Way Productions
Across the Way Productions: 13-Year Partnership
13-year partnership across print, digital, and web for FloydFest and The Exchange.
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Roanoke Go Fest
Roanoke Go Fest: Event Management Platform
Custom WordPress event platform with vendor self-service, payments, and live schedule management.
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StemTree Education
StemTree Education: Franchise Network Platform
WordPress multisite franchise network with custom dashboards that cut new-location setup from days to minutes.
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Roanoke Regional Partnership
Roanoke Regional Partnership: 2025 Annual Report
Interactive annual report that turned dry economic data into a tool for investor recruitment.
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Wake Forest University
Wake Forest University
Senior backend support for a top-30 university's WordPress multisite serving millions of annual visitors.