Challenge
Tyris Homes has built custom homes in Virginia’s New River Valley since 2006, and has three Builder of the Year awards and a 4.9-star Google rating to show for it. The website was not doing that reputation justice.
Finding a floor plan meant clicking through page after page. There was no clear way to start a project. And Tyris did not appear in Google’s map results for any of the six local searches that matter most to a builder.
Approach
The work started with local search in 2025: cleaning up the company’s name, address, and phone number across directories, building local landing pages, and running a review campaign.
The redesign then rebuilt the site around how people actually choose a builder. They decide on plans, on past builds, and on trust, so those became the backbone of the site, each one filterable and linked to the others. And every inquiry form was designed to ask what a builder needs to know before the first call.
Delivery
A custom WordPress theme launched on September 5, 2026. All 89 floor plans now live on one filterable Plans page, alongside past builds, the areas Tyris serves, and its reviews. A new Getting Started form asks whether the buyer has a lot and roughly what they plan to spend, so every inquiry arrives ready for a real conversation.
A spam filter caught 58 junk submissions in the first five weeks before they reached the inbox. Behind the scenes, the site tells Google exactly what Tyris builds and where, and every address from the old site redirects cleanly to its new page.
Outcome
In its first 38 days, the new site brought in five detailed project inquiries, and a sixth arrived the next morning. Four of the first five came through the new Getting Started and plan forms, and most came from people who already own land.
Visitors from the United States rose 19 percent against the 38 days before launch. Tyris moved onto Google’s first page for Blacksburg, climbed to third for New River Valley searches, held first place for Christiansburg and Radford, and entered Google’s map results for Montgomery County, where it had not appeared at launch.
Excellent news! Leads have been hit or miss but that’s fairly standard for my line of work. Two of them seem to be fairly serious.