Challenge
The regional economic development organization needed an annual report that would celebrate wins and double as a recruitment tool for future investors. Static PDFs were not landing.
Approach
Reframed the report as a scrollable, narrative-led web experience built to RRP's existing brand. Designed each section as a discrete story moment with data visualizations rather than tables of figures.
Delivery
WordPress build with custom interactive charts, scroll-linked storytelling, and brand-consistent typography. Content modeled so the team can update metrics year over year without engineering involvement.
Outcome
Investor-facing report that prospective partners read end-to-end. RRP can now reuse the architecture for future annual cycles.