Prospective Student Journey Mapping
Prospective students take complex journeys from first awareness to enrollment. Understanding these journeys—and where your website fits—helps you create experiences that guide rather than confuse.…
Read more →Articles tagged "Higher Education"
23 articles
Fall Semester Website Prep: A Checklist
Fall semester brings a surge of web traffic and heightened expectations. Students, parents, and faculty all expect current information and working systems. Here's how to…
Read more →
Faculty Website Redesign: A Survival Guide
Faculty websites are where academic expertise meets web design expectations. Redesigning them requires navigating egos, academic culture, and wildly varying technical skills. Here's how to…
Read more →
Summer Enrollment Push: Website Tactics
Summer is crunch time for enrollment. Prospective students who haven't committed are weighing options, and your website needs to work harder than ever. Here are…
Read more →
Redesigning Department Sites Without Chaos
Department website redesigns in higher education are notoriously difficult—too many stakeholders, unclear ownership, and competing priorities. Here's how to run these projects without losing your…
Read more →
Summer Website Projects for Universities
Summer offers universities a window for website improvements that are difficult during the academic year. Here's how to plan and execute meaningful web projects during…
Read more →
Virtual Campus Tours: Technical Best Practices
Virtual campus tours have become essential for recruitment, but many universities implement them poorly. Here are the technical considerations, platform options, and best practices for…
Read more →
Student Portal UX: What Universities Get Wrong
University student portals are often frustrating labyrinths of poor UX. After years of working with higher ed web systems, here are the most common problems…
Read more →
Higher Ed Web Predictions for 2026
What should higher education institutions focus on for their web presence in 2026? Based on a decade of working with universities, here are the trends…
Read more →
WordPress Multisite: Lessons from Managing 50+ Sites
After managing WordPress Multisite networks with 50+ sites for over a decade, here are the lessons that would have saved me countless hours—and the practices…
Read more →
WordPress vs. Drupal for Higher Education in 2026
The WordPress vs. Drupal debate in higher ed has evolved. Both platforms have matured significantly. Here's an honest assessment of where each excels and which…
Read more →
Enrollment Season: Is Your University Website Ready?
Peak enrollment traffic is coming. Is your university website ready to convert prospective students into applicants? Use this checklist to audit your site before the…
Read more →
Website Governance for Higher Education: Who Owns What?
University websites suffer from a unique problem: everyone owns them and no one owns them. This guide helps institutions establish clear governance that balances central…
Read more →
WCAG 2.2 Compliance: What Higher Ed Needs to Know in 2026
WCAG 2.2 introduces new success criteria that affect university websites. Learn what changed, what's required for compliance, and how to prioritize accessibility improvements without overwhelming…
Read more →
What Marketing Directors Need to Know About Website Maintenance
Website maintenance isn't just IT's job. Marketing directors need to understand what keeps a university website running smoothly, what can go wrong, and how to…
Read more →
Why WordPress Multisite Makes Sense for Universities
Universities face unique web challenges: dozens of departments, limited IT resources, and the need for brand consistency. WordPress Multisite solves these problems elegantly. Learn why…
Read more →
Redesigning Department Websites: A Strategic Approach
Academic department websites serve multiple audiences with competing needs. Here's how to approach department redesigns strategically, balancing university brand standards with the unique requirements of…
Read more →
Event Calendar Solutions for Higher Ed
Universities manage thousands of events annually across departments, athletics, arts, and student life. Here's how to evaluate event calendar solutions that actually work for higher…
Read more →
WCAG 2.2: What's New and What It Means
WCAG 2.2 introduced new success criteria focused on cognitive accessibility and mobile interactions. Here's what changed and what it means for your website accessibility efforts.
Read more →
Recruitment Cycle Web Strategy for Universities
The student recruitment cycle has predictable phases with different information needs at each stage. Here's how to align your university website strategy with the enrollment…
Read more →
Accessibility Testing Tools Compared
Automated accessibility testing tools catch issues quickly, but not all tools are created equal. Here's a practical comparison of popular options to help you choose…
Read more →
Campus Map Integrations: Options and Best Practices
Interactive campus maps help visitors navigate complex university environments. Here's how to evaluate and implement campus mapping solutions that actually help users find their way.
Read more →
Higher Ed Web Trends to Watch in 2025
The higher education web landscape continues to evolve. Here are the trends shaping how universities approach their web presence in 2025, from AI integration to…
Read more →