Faculty Website Redesign: A Survival Guide
Faculty websites are where academic expertise meets web design expectations. Redesigning them requires navigating egos, academic culture, and wildly varying technical skills. Here's how to…
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24 articles
Website Analytics That Actually Matter
Most website analytics reports are full of numbers that look impressive but don't inform decisions. Here's how to focus on the metrics that actually matter…
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Summer Enrollment Push: Website Tactics
Summer is crunch time for enrollment. Prospective students who haven't committed are weighing options, and your website needs to work harder than ever. Here are…
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Web Design for Small Businesses in Roanoke and the Blue Ridge
Roanoke and the Blue Ridge run on small businesses: breweries, professional practices, retail, hospitality, nonprofits. A look at what a useful website actually needs to…
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Mobile-First Design: Beyond Responsive
Responsive design was the first step. True mobile-first design goes further—starting with mobile constraints, optimizing for touch, and recognizing that mobile isn't a smaller desktop.…
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Web Design vs. Web Development: What to Actually Hire For
Most people shopping for a website search for either a "web designer" or a "web developer" and assume they need one or the other. The…
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What "Web Design" Means in 2026
Web design used to mean making a website that looked good. In 2026 the word still applies, but the work it points to has expanded…
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Redesigning Department Sites Without Chaos
Department website redesigns in higher education are notoriously difficult—too many stakeholders, unclear ownership, and competing priorities. Here's how to run these projects without losing your…
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Summer Website Projects for Universities
Summer offers universities a window for website improvements that are difficult during the academic year. Here's how to plan and execute meaningful web projects during…
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When to Fire Your Web Developer
Ending a web developer relationship is never easy, but sometimes it's necessary. Here's how to recognize when the relationship isn't working, how to end it…
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Website Contracts: What to Look For
Website development contracts can protect you or leave you exposed. Before signing with a web developer or agency, here's what to look for, what to…
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Student Portal UX: What Universities Get Wrong
University student portals are often frustrating labyrinths of poor UX. After years of working with higher ed web systems, here are the most common problems…
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What to Ask Before Hiring a Web Developer
Hiring a web developer is a significant investment. Ask the wrong questions and you get polished sales pitches. Ask the right questions and you learn…
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How to Write a Website RFP That Gets Great Proposals
A vague RFP gets vague proposals. Learn how to write a website request for proposal that attracts quality developers, enables accurate pricing, and sets your…
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What Marketing Directors Need to Know About Website Maintenance
Website maintenance isn't just IT's job. Marketing directors need to understand what keeps a university website running smoothly, what can go wrong, and how to…
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The Website Redesign Trap: When to Refresh vs. Rebuild
Not every website problem requires a full redesign. Learn to diagnose whether you need a visual refresh, strategic overhaul, or complete rebuild—and avoid the costly…
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Redesigning Department Websites: A Strategic Approach
Academic department websites serve multiple audiences with competing needs. Here's how to approach department redesigns strategically, balancing university brand standards with the unique requirements of…
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Event Calendar Solutions for Higher Ed
Universities manage thousands of events annually across departments, athletics, arts, and student life. Here's how to evaluate event calendar solutions that actually work for higher…
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The Case for Continuous Website Improvement
The "redesign every 3-5 years" approach to websites is outdated and wasteful. Here's why continuous improvement delivers better results and how to implement it effectively.
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Website ROI: How to Measure Success
Website success isn't about page views—it's about business results. Here's a practical framework for measuring website ROI that connects web performance to actual business outcomes.
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Recruitment Cycle Web Strategy for Universities
The student recruitment cycle has predictable phases with different information needs at each stage. Here's how to align your university website strategy with the enrollment…
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The Website Discovery Process: What to Expect
Discovery is where successful web projects are made or broken. Here's what happens during discovery, why it matters, and how to get the most value…
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Creating Effective CTAs: A Data-Driven Approach
The right call-to-action can dramatically improve conversion rates. Here's how to create effective CTAs based on research, best practices, and systematic testing.
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Setting Web Goals for the New Year
A new year is the perfect time to evaluate your website's performance and set meaningful goals. Here's a practical framework for web goal-setting that connects…
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