Student Portal UX: What Universities Get Wrong
University student portals are often frustrating labyrinths of poor UX. After years of working with higher ed web systems, here are the most common problems…
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13 articles
What to Ask Before Hiring a Web Developer
Hiring a web developer is a significant investment. Ask the wrong questions and you get polished sales pitches. Ask the right questions and you learn…
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How to Write a Website RFP That Gets Great Proposals
A vague RFP gets vague proposals. Learn how to write a website request for proposal that attracts quality developers, enables accurate pricing, and sets your…
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What Marketing Directors Need to Know About Website Maintenance
Website maintenance isn't just IT's job. Marketing directors need to understand what keeps a university website running smoothly, what can go wrong, and how to…
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The Website Redesign Trap: When to Refresh vs. Rebuild
Not every website problem requires a full redesign. Learn to diagnose whether you need a visual refresh, strategic overhaul, or complete rebuild—and avoid the costly…
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Redesigning Department Websites: A Strategic Approach
Academic department websites serve multiple audiences with competing needs. Here's how to approach department redesigns strategically, balancing university brand standards with the unique requirements of…
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Event Calendar Solutions for Higher Ed
Universities manage thousands of events annually across departments, athletics, arts, and student life. Here's how to evaluate event calendar solutions that actually work for higher…
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The Case for Continuous Website Improvement
The "redesign every 3-5 years" approach to websites is outdated and wasteful. Here's why continuous improvement delivers better results and how to implement it effectively.
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Website ROI: How to Measure Success
Website success isn't about page views—it's about business results. Here's a practical framework for measuring website ROI that connects web performance to actual business outcomes.
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Recruitment Cycle Web Strategy for Universities
The student recruitment cycle has predictable phases with different information needs at each stage. Here's how to align your university website strategy with the enrollment…
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The Website Discovery Process: What to Expect
Discovery is where successful web projects are made or broken. Here's what happens during discovery, why it matters, and how to get the most value…
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Creating Effective CTAs: A Data-Driven Approach
The right call-to-action can dramatically improve conversion rates. Here's how to create effective CTAs based on research, best practices, and systematic testing.
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Setting Web Goals for the New Year
A new year is the perfect time to evaluate your website's performance and set meaningful goals. Here's a practical framework for web goal-setting that connects…
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