Selected work
Websites and tools that bring in customers, make sure the money lands, and give people their time back. Pick the outcome you need.
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Superior Bands
Superior Bands: Checkout From 13 Seconds to One
An industrial supplier’s online store went from up to 13 seconds per checkout page to about one, opened up to keyboard and screen reader buyers, and was locked down after more than a year without a firewall.
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Roanoke Outside Foundation
GO Outside Festival: A Vendor System the Staff Run Themselves
Roanoke’s three-day outdoor festival takes vendor applications, payments, insurance certificates, and approvals in one system its staff run themselves, and card fees no longer come out of the festival’s share.
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The Roanoke Assembly
The Roanoke Assembly: Dues That Land and a Member List That Adds Up
A private membership organization founded in 1928 now collects dues online, can see every member it has, and stopped quietly absorbing payment fees.
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Colombian Coffee Farm
Colombian Coffee Farm: Finding Why a Store With Visitors Wasn’t Selling
A family coffee farm’s online store had visitors and almost no sales. The causes turned out to be a tangle of Google accounts, misreported conversions, and an $8 shipping charge buyers met only at the last step.