Selected work
Websites and tools that bring in customers, make sure the money lands, and give people their time back. Pick the outcome you need.
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Superior Bands
Superior Bands: Checkout From 13 Seconds to One
An industrial supplier’s online store went from up to 13 seconds per checkout page to about one, opened up to keyboard and screen reader buyers, and was locked down after more than a year without a firewall.
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Tyris Homes
Tyris Homes: A Builder’s Website That Brings In Real Projects
A New River Valley custom home builder’s redesigned site brought in six detailed project inquiries in its first six weeks, most from buyers who already own land.
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Across the Way Productions
FloydFest: A New Festival Website Every Year, Launched on Cue
Virginia’s FloydFest gets a new website for every festival year, built alongside the live one and switched on the day the producers reveal the next festival, with the season’s email campaigns built in the same place.
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New Horizons Healthcare
New Horizons Healthcare: Helping Every Patient Find the Right Door
A Roanoke community health center relaunched in its 25th year with a site that sends new patients, current patients, referrers, and supporters each to the right place, and that its staff can build pages on themselves.
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Roanoke Regional Partnership
Roanoke Regional Partnership: A Cost of Living Calculator That Gets the Answer Right
The region’s economic development partnership replaced a third-party embed with its own cost of living calculator, now running on two of its sites, and fixed an error that was matching Virginia cities to Louisiana and Texas.
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Colombian Coffee Farm
Colombian Coffee Farm: Finding Why a Store With Visitors Wasn’t Selling
A family coffee farm’s online store had visitors and almost no sales. The causes turned out to be a tangle of Google accounts, misreported conversions, and an $8 shipping charge buyers met only at the last step.
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Black Dog Salvage
Black Dog Salvage: A Homepage That Sends Buyers to the Right Store
Roanoke’s architectural salvage company, known from the television show Salvage Dawgs, got a homepage that routes visitors into its online shop, its eBay store, and its showroom, and that its own team edits.