Selected work
Websites and tools that bring in customers, make sure the money lands, and give people their time back. Pick the outcome you need.
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Superior Bands
Superior Bands: Checkout From 13 Seconds to One
An industrial supplier’s online store went from up to 13 seconds per checkout page to about one, opened up to keyboard and screen reader buyers, and was locked down after more than a year without a firewall.
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Tyris Homes
Tyris Homes: A Builder’s Website That Brings In Real Projects
A New River Valley custom home builder’s redesigned site brought in six detailed project inquiries in its first six weeks, most from buyers who already own land.
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Roanoke Outside Foundation
GO Outside Festival: A Vendor System the Staff Run Themselves
Roanoke’s three-day outdoor festival takes vendor applications, payments, insurance certificates, and approvals in one system its staff run themselves, and card fees no longer come out of the festival’s share.
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The Roanoke Assembly
The Roanoke Assembly: Dues That Land and a Member List That Adds Up
A private membership organization founded in 1928 now collects dues online, can see every member it has, and stopped quietly absorbing payment fees.
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Roanoke Regional Partnership
Get2KnowNoke: An Ambassador Program That Runs on One Portal
The Roanoke region’s Talent Ambassador program traded a JotForm for a portal that takes applications, promotes approved applicants in one click, and gives ambassadors a private place to plan together.
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Across the Way Productions
FloydFest: A New Festival Website Every Year, Launched on Cue
Virginia’s FloydFest gets a new website for every festival year, built alongside the live one and switched on the day the producers reveal the next festival, with the season’s email campaigns built in the same place.
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Virginia Association for Biological Farming
VABF: A Farming Nonprofit’s Resources and Farm Directory, Easy to Find
A Virginia farming nonprofit’s new site puts 359 resources and a statewide farm directory a filter away, passes automated WCAG 2.2 AA testing with zero violations, and runs its farm map with no license fees.
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New Horizons Healthcare
New Horizons Healthcare: Helping Every Patient Find the Right Door
A Roanoke community health center relaunched in its 25th year with a site that sends new patients, current patients, referrers, and supporters each to the right place, and that its staff can build pages on themselves.
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Roanoke Regional Partnership
Roanoke Regional Partnership: A Cost of Living Calculator That Gets the Answer Right
The region’s economic development partnership replaced a third-party embed with its own cost of living calculator, now running on two of its sites, and fixed an error that was matching Virginia cities to Louisiana and Texas.
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Colombian Coffee Farm
Colombian Coffee Farm: Finding Why a Store With Visitors Wasn’t Selling
A family coffee farm’s online store had visitors and almost no sales. The causes turned out to be a tangle of Google accounts, misreported conversions, and an $8 shipping charge buyers met only at the last step.
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Black Dog Salvage
Black Dog Salvage: A Homepage That Sends Buyers to the Right Store
Roanoke’s architectural salvage company, known from the television show Salvage Dawgs, got a homepage that routes visitors into its online shop, its eBay store, and its showroom, and that its own team edits.
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Jack Devine's Snax Skool
Jack Devine’s Snax Skool: A Bespoke Teaching Platform with an AI Lesson Engine
A bespoke, members-only teaching platform for a 45-year Grateful Dead guitarist, with an AI pipeline that turns lesson videos into structured study guides, passwordless sign-in, and per-course access control.
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Higher Education Practice
Higher Education: Two Decades, Six Institutions, Both Sides of the Org Chart
Twenty years of higher-ed web work across faculty, staff, and consulting roles at six institutions, from community college to R1.
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Parkway Brewing Company
Parkway Brewing Company: A custom WordPress site that’s run for a decade
A custom WordPress build that has served a growing Virginia brewery for over a decade, scaling from local taproom to multi-state distribution without a redesign.
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StemTree Education
StemTree Education: Franchise Network Platform
WordPress multisite franchise network with custom dashboards that cut new-location setup from days to minutes.
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Wake Forest University
Wake Forest University
Senior backend support for a top-30 university's WordPress multisite serving millions of annual visitors.
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williamalexander.co
williamalexander.co: A Practitioner’s Site, Designed and Built in the Open
A from-scratch WordPress redesign of my own practice site, built end-to-end as a working demonstration of the way I now build for clients.